I knew I was obligated to write this book after I received a voice message from a 9-year boutique gym owner in Louisiana- whom we had been mentoring and teaching the techniques in this book for just under one month.
It was Tuesday, August 24th, 2021 at 5pm. I was in my home office working late on revising some of the training videos we were making for our personal trainers and gym owners.
My phone chimed with the usual tone from Facebook Messenger, slightly different from a text. With a casual glance, I was excited when I saw that it was Lauren. She took a huge gamble working with us- she’d hired and worked with so many mentors and programs over the years, but she was still trapped by her business in spite of working her ass off for nearly a decade.
You know the feeling- you keep working harder and harder, spending more money on education, mentorship, continuing education, and leadership. Yet, while you may be doing marginally better financially- there still isn’t enough money going around to pay other people well so that you don’t have to be the CEO, CFO, COO, Marketing Director, Ads Manger, R&D Lead, Staff Manager, Babysitter, Coach, Recruiter, Nutrition Coach, Only Person Who Reaches Out To Old Clients, Punching Bag for Shitty Member’s Complaints, and maybe even Floor & Bathroom Cleaner.
Lauren was supremely talented, incredibly hard-working, and had invested in herself and her business over the years. But the stress, the setbacks, the ever-present 50+ hour work week with no relief in sight, and the feeling of being trapped by her business was taking its toll. When we first spoke, four weeks earlier, I could feel the pain the past 9 years of operating her business had taken on her, her husband, their relationship, their health, and their children.